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B. Comparison
1. What advantages does our product/service
have over those of the competition (consider such things as unique
features, patents, expertise, special training, etc.)?
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2. What disadvantages does it have?
__________________________________________________
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C. Some Considerations
1. Where will you get your materials
and supplies?
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2. List other considerations:
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Next Topic: MARKETING STRATEGIES - MARKET MIX
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